We begin all our social media campaigns with a 'getting to know you' session. Here, we review
all of your company’s current social, online or printed content to determine your general theme
and then discuss with you, your goals and objectives; for the short term as well as long term.
This gives us direction, when recommending and creating your company’s digital strategy.
A major mistake made by business owners when starting social media campaigns, is not developing a strategy, or working out a posting schedule. Irregular posting reduces engagement from your audience and lowers their opinion on the business’ validity. Customers can assume, if there is an extended posting hiatus, that your business is no longer operational or that as a business owner you place little value in keeping your customer base engaged.
When you work with us, we take away that uncertainty by ensuring that relevant, quality content is posted regularly, and your customers are well engaged. After determining your goals, we will engage in research within your niche, and determine what your competitors are doing socially to drive engagement. This provides a starting point for driving your company to higher engagements and increasing awareness for your brand and products.
Prysmal will create and design consistently themed photo and video content, so that your pages are kept current and active and your audience, always engaged. We’ll schedule engaging posts using a combination of industry relevant content, as well as original creative content to captivate your audience and maximize your brand relevance.
We will write engaging copy to accompany your social posts, that will serve as additional descriptive insight into your products or services. We also write copy for blog posts that can be used to share industry knowledge with your audience free of charge and in turn increase customer relationships and satisfaction.
Creating the right campaign for your business is more than just creating the right content or adding engaging copy; At Prysmal we’re innovative in the way we create and display your content. The details matter. Knowing which post will be more impactful on which social platform many times is the deciding factor between success and failure. Whether it’s posting a white- paper that details a subject matter within your industry on LinkedIn versus Facebook, or posting a social graphic photo on Instagram versus Pinterest, we are here to help you make the right choice, to obtain the highest impact for your business.
This is the stuff that happens after content is posted on social media; the customer service provided to your audience through responding to messages, replying to comments or participating in brand-related discussions on online forums. These seemingly minor duties are all-important, as they deepen personal connections between a brand and its followers.
Organic Advertising allows for free promotion of a company’s products or services to persons who already indicate interest. Sometimes, this isn’t enough and a company may require a wider reach for their product or service; Enter Paid Social Ads. With paid advertising, companies can broaden the reach of their product or service by placing ads that not only engage, but convert social users into paying customers. At Prysmal we create and manage ad campaigns that will take your product to the next revenue-breaking step, and drive your company’s brand, traffic and conversions.
As a company, we strive for continuous improvement throughout all our service offerings. We seek to provide our clients with monthly analytics and reporting, so they will have a general view into the success or short points of each campaign. This allows transparency on our part and a greater understanding on the part of our clients with regards to achieving the set goals. These reports are reviewed monthly, to determine if any strategic changes are required to maximize the impact of the campaigns.
Choose the plan that best suits your requirements, from our affordable package deals below!
Looking to boost customer engagement and convert visitors into paying customers? Our team of social media aficionados are here to walk you through the process.